EVENTS
A World without Borders: Creative Techniques for International Expansion
In order to help Colombian technology companies enter
international markets, Xalles is hosting an international marketing
seminar that will arm companies with practical tools and information
needed to prepare them for international expansion. The primary instructor
for the seminar will be the CEO of Xalles Limited, Mr. Thomas Nash. In the
seminar, Mr. Nash will be providing professional consultation and training
to companies planning to penetrate new markets.
This seminar, provided by Xalles, includes personal business
coaching from the seminar leader as well as a facilitated workshop session for
participants to begin crafting a strategy suited to their company and situation
that will direct their actions in areas of effort that might not have been
thought of before to be critical for successful international marketing.
During this session, Colombian companies will learn:
- What
firms need to consider in preparing themselves for international marketing
and expansion
- All
factors that need to be considered, including culture and language,
business management, financial readiness, product development and
packaging, international marketing, distribution, pricing, and
international business intelligence
- Improving
your understanding of international markets through a brief comparison of
North America , Europe , Middle East and Asia-Pacific foreign markets
- Rate
your own products’ international marketability using our scorecard
- Learn if
it makes sense to respond to U.S. based RFPs
- Discover
the latest trends in the U.S. IT marketplaces and how your firm may take
advantage of those trends
- How to
use 3rd parties effectively to expand your local presence
- How to
improve your international product packaging
- How to
exploit your products’ strengths and develop a Unique Selling Proposition
Seminar objectives will include:
•
Identify international opportunities by region
• Discover requirements
for international expansion
• Determine your
organization's and product's readiness for international expansion
• Begin creating an
international marketing strategy
Seminar timing: 3 hour seminar which includes
1 hour of workshop and individual coaching.
Date/time: July 8, 2009. 8am start time.
Training Materials Included
Xalles will provide all participants with the following short
guides enabling companies to continue applying the techniques and concepts from
the seminar in subsequent weeks:
- International
Partner Guide
- International
Business Plan Preparation Guide
- International
Marketing Strategy Preparation Guide
Presenter
Thomas Nash, Chairman and
CEO, Xalles Limited
Mr. Nash is a change leader, business strategist and problem
solver. He is also an author, trainer, international public speaker and
business advisor. He has hands on
experience as a project director for international systems implementation
projects. He has provided business advice to more than 200 firms worldwide
including emerging technology companies and Fortune 500 companies. He has led
Xalles Limited for over 13 years. Mr. Nash is currently on the Board of
Directors of 6 companies spanning Asia, North America, and Europe.
He is a public speaker on 5 continents, and has provided
business advice to more than 200 firms worldwide. Mr. Nash has also advised the
Governments of Brazil, China, Ghana, Romania, Ukraine and others, specifically
on how to improve their ICT industries and international marketing. Mr. Nash also trains companies using Xalles
proprietary programs including "Successful Systems Implementation",
"Problem Solving POWER" and "International Marketing for IT
Firms". His speaking experience spans conferences, associations and
special training events, presenting to audiences of up to 800 people.
About Xalles
As an innovative business management
consulting firm, Xalles Limited provides consulting, technology and management
services to firms in the financial services and information technology industries
around the world. Xalles Limited has offices in Brazil, Canada, Ghana, Ireland,
Singapore and the U.S., and has a mobile group of experienced personnel in 13
countries across 5 continents. We work on projects for large corporations as
well as small businesses that are trying to achieve international success.
Event Registration
To
register for the event, please contact:
Alejandra Malagón CrialesDirectora de ProyectosFEDESOFTCra. 9 No. 72-81 Of. 306Tel: 6040818 - 6048654Fax: 6048652e-mail: proyectos@fedesoft.org
